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The Canadian Investment Regulatory Organization (CIRO) is publishing guidance regarding the ability of Investment Dealer Members offering order execution only (OEO) account services (OEO Dealers) to provide reliable, timely, useful information and other decision-making supports in a manner that maintains the regulatory limitations to which OEO Dealers are subject, and that will allow investors to more confidently engage in do-it-yourself (DIY) investing.
This Guidance sets out key regulatory requirements applicable to OEO Dealers, including the prohibition on recommendations, and our expectations concerning their practical application. This includes a discussion of what we believe are the key considerations for determining whether decision-making supports (such as educational resources, notifications, alerts and self-help tools) that OEO Dealers may choose to offer clients would be permissible on the basis that they contain factual information that does not endorse the taking of a specific investment decision.
OEO Dealers should review existing and planned decision-making supports against this Guidance to determine whether they are consistent with the OEO regulatory framework. In doing so, consideration should be given to the relevant facts and circumstances of each case. As such, this Guidance is not intended to be exhaustive. We encourage OEO Dealers to speak to us about any decision-making supports they currently offer or are considering.
In this guidance all rule references are to the Investment Dealer and Partially Consolidated Rules (IDPC Rules) unless otherwise specified.
Note that this guidance does not contemplate an OEO Dealer that restricts its product shelf wholly or largely to proprietary or affiliate products1or a very limited range of products. There would be serious concerns as to how such an operating model could be reconciled with the recommendation prohibition as set out in this guidance, as well as a Dealer Member’s ability to address the related conflicts of interest in the best interests of the client. Any OEO Dealer contemplating operating in such a manner should contact CIRO at an early stage in its planning.
August 12, 2025
GN-[SERIES]-2#-####
Type: Guidance Note
Distribute internally to:
Legal and Compliance, Operations, Retail, Senior Management
Rulebook connection: IDPC Rules
Division: Investment Dealer
Member Regulation Policy
memberpolicymailbox@ciro.ca
OEO accounts are intended for investors who choose to make their own investment decisions, sometimes referred to as DIY investors. OEO Dealers provide platforms where investors can trade investment products independently and are solely responsible for making all investment decisions, without the benefit of receiving personalized recommendations and suitability assessments from OEO Dealers.
Although not required to do so, OEO Dealers may offer decision-making supports to their clients for the purpose of assisting them in making more informed investment decisions for themselves. This not only promotes better financial outcomes but also fosters greater investor confidence and engagement. Curated, relevant information and self-help tools based on it can help clients make more informed investment decisions by allowing them to better understand investment principles, self-assess their risk tolerance, and accurately align their own investment decisions with their self-defined financial goals.
Decision-making supports offered by OEO Dealers may take the form of:
These kinds of decision-making supports are especially useful for clients who may otherwise access information and advice from unregulated and potentially misleading sources.
Below, we discuss the ways in which OEO Dealers can offer these decision-making supports to clients in a way that is consistent with the OEO regulatory framework.
The IDPC Rules establish the regulatory framework for OEO accounts. OEO Dealers must comply with all CIRO requirements2 other than those for which compliance is specifically exempted.3
The key provision that distinguishes OEO Dealers from other Dealer Members and which forms the basis for their operating model is the definition of “order execution only account”, meaning:4
An account which is not subject to a suitability determination (other than as required by clauses 3402(3)(i) and 3403(4)(i)) where:
In its plain meaning, a “recommendation” is a statement that a particular course of action is endorsed by the party making the statement, which does not necessarily have to be directed at any particular individual.
The prohibition against recommendations in the IDPC Rules applies to investment decisions within the context of an OEO account, and the client whose account it is. A recommendation is prohibited if it endorses a specific investment decision for the client.
This applies even where a communication was not intended as a deliberate endorsement, if a reasonable client might perceive it in that way. That perception can occur not only when a communication is directed at a single client, but also when a communication is sent to clients generally, or to a number of clients, or when a tool is made available to clients on a broad basis. This guidance includes discussions of the kinds of safeguards we consider effective to prevent any such misunderstandings and for ensuring that clients make investment decisions independently.
For example, if an OEO Dealer sends a message to all its clients (or a subset of clients) stating, “Now is a good time to buy security X”, a reasonable client might infer the OEO Dealer is recommending this investment decision to them, specifically, to act upon, regardless of whether others received the same communication. This is distinct from properly presented decision-making supports, such as informative notifications and alerts, research reports or self-help tools made available to clients (all discussed further below).
Note also that OEO Dealers cannot avoid the recommendation prohibition by simply stating that a communication or tool is not tailored to a specific client.
The recommendation prohibition does not extend to factual information about investing that might be relevant to any given client’s account, or which may potentially influence the client’s decision-making, so long as the information does not include anything that a reasonable client would consider to be an endorsement by the OEO Dealer of a specific investment decision for the client.
Self-help tools may rely, in part, on information provided by clients about themselves (for example, a self-assessment risk questionnaire). These tools will generally not be considered to produce prohibited recommendations where:
For further details, see the below discussion of decision-making supports.
Prior to opening an account and on an ongoing basis, an OEO Dealer must determine that it is appropriate for an investor to become or remain a client of the OEO Dealer.6 OEO Dealers should watch for “red flags” that indicate DIY investing is not appropriate for an individual. For example, where they:
As set out in the IDPC Rules, OEO Dealers must provide to their clients, prior to opening an account, written disclosures confirming the OEO Dealer will not:
Like other CIRO member firms, OEO Dealers must take reasonable steps to identify existing material conflicts of interest as well as those that are reasonably foreseeable.8 Material conflicts of interest must be addressed in the best interests of the client or avoided.9
In the OEO channel, material conflicts of interest can arise in the following scenarios (this list is non-exhaustive):
OEO Dealers are expected to provide clear and fulsome disclosure and disclaimers to avoid misleading clients in any way with respect to decision-making supports (such as failing to disclose that an OEO Dealer receives a benefit for a particular product or service provided in a decision-making support). The extent of sufficient disclosure, and how OEO Dealers should address material conflicts in the best interests of clients or avoid them, will vary according to the specific circumstances, consistent with CIRO guidance for Dealer Members, including guidance that disclosure alone is not sufficient to address a material conflict of interest in the best interest of clients10.
OEO Dealers should adopt transparent practices, and their conflict-of-interest policies should be robust. Further guidance regarding key safeguards that OEO Dealers should implement relating to conflicts of interest is detailed below.
OEO Dealers must take reasonable steps to:
If an OEO Dealer offers decision-making supports for client use, they should adopt similar steps as they do in their product due diligence. This should include reasonable steps to assess the key aspects of these decision-making supports, such as their design, functionality, clarity, and any inherent risks to clients or costs to clients associated with their use. Any information made available to clients by OEO Dealers should be accurate and consistent across their platforms and communications.
OEO Dealers also should continuously monitor any decision-making supports they provide for any significant changes that could impact client understanding or the overall user experience. This will ensure that any decision-making support provided by an OEO Dealer is aligned with both regulatory expectations and best practices in client communication.
Whether a communication by an OEO Dealer constitutes a prohibited recommendation will depend upon how various factors in a given situation apply to the parameters outlined above. The examples below are intended to illustrate considerations of which OEO Dealers should be mindful to remain onside the recommendation prohibition if they choose to offer decision-making supports. These examples are not intended to constitute an exhaustive list of the types of decision-making supports that OEO Dealers may choose to offer, nor is it exhaustive of the factors that may need to be taken into consideration and the safeguards that OEO Dealers should consider.
OEO Dealers should make clear to clients that any decision-making supports they offer are intended to empower the client to make their own investment decisions, and that the OEO Dealer will never review clients’ accounts or trading activities to recommend specific investment decisions, even if a client makes use of an OEO Dealer’s decision-making supports to inform their own investment decisions.
The method of delivery of a communication by the OEO Dealer regarding a decision-making support is not determinative of whether the content of that communication makes it a prohibited recommendation. However, particularly in the context of a decision-making support that includes a third party’s generic recommendations (such as a research report), if an OEO Dealer proactively sends a communication to a client, it might be more likely to be seen by the client as implying that the OEO Dealer has recommended a specific investment decision to that client. This perception may be more likely if it is the case, or appears to be the case, that a communication is sent to a specific client alone. Again, the method of delivery is not determinative in itself of whether the communication is a prohibited recommendation, but OEO Dealers should bear this consideration in mind when preparing communications of this kind and apply the safeguards discussed below accordingly.
OEO Dealers can proactively provide clients with factual, objective information through alerts or notifications. These alerts may cover topics such as market news, regulatory actions, stock reorganizations, dividend announcements, market trends, and portfolio performance. They may also draw attention to high-risk and complex products (e.g., highly leveraged securities), market movements, speculative activity, or risky behaviors.
Alerts and notifications can be presented as pop-up messages when clients place orders or when self-help tool outputs are delivered. Incorporating pop-up alerts and notifications serves as a best practice in ensuring that clients are fully informed about the implications of their decisions, particularly at critical interaction points.
In our view, alerts and notifications will not be considered prohibited recommendations (whether alerts and notifications are selected and/or customizable solely by the client user or are preconfigured or proactively sent by the OEO Dealer) where they contain only factual information with nothing that a reasonable client might regard as an endorsement of a specific investment decision.
OEO Dealers should mitigate the risk that a generic notification or alert might be understood by a client to be a personalized recommendation rather than purely factual information by using general language and providing clear disclosure, as discussed below.
Below are some examples of alerts that would not be considered a prohibited recommendation:
Depending on the context, repeated alerts or notifications concerning an investment product could create the impression that an OEO Dealer is endorsing a specific investment decision by a client, contrary to the recommendation prohibition. We also note that any promotional statements are more likely to imply, or be perceived by a reasonable client as, an endorsement, and thus are more likely to be offside the recommendation prohibition if they reference a specific investment product. Further, any promotional statements in the OEO channel regarding any proprietary or affiliate products would generally always amount to a material conflict of interest that must be avoided.
An OEO Dealer’s use of alerts and notifications must be consistent with the OEO regulatory framework requirements and must be appropriately addressed in the OEO Dealer’s policies and procedures.12 Additionally, to ensure consistency and to avoid any suggestion of bias, OEO Dealers should develop clear policies and procedures for these alerts and notifications, and ensure disclosure to clients regarding why an alert or notification is triggered.13
Use of client specific information in notifications and alerts
As long as the OEO Dealer does not make a prohibited recommendation, OEO Dealers may make use of limited client-specific information as a means of fostering clients understanding and engagement with decision-making supports, and to encourage objectively positive investment behaviors.
For example, an OEO Dealer may use limited client-specific information to:
By implementing the key safeguards outlined below in this Guidance, OEO Dealers can offer investors the advantages of self-help tools without crossing into prohibited recommendations. In addition, when decision-making supports include, or make use of, limited client-specific information, OEO Dealers should:
Communications that contain only general, factual information (such as market reports, dictionaries of investing terminology, or informational articles about general features of a product type (e.g., ‘What is an ETF?’), and do not endorse a specific investment decision, would not be considered a recommendation.
Research reports
Research reports differ from merely educational or informative content because they typically include a specific investment decision (for example, a research report may describe a specific investment product as a ‘buy’ or ‘sell.’). Since these recommendations are general in nature, not specific to any particular client, and not normally expressed as the views of the OEO Dealer, we generally do not regard it as inconsistent with the recommendation prohibition if an OEO Dealer makes research reports available to its clients.
However, there can be a risk that the recommendations in a research report could be understood by a reasonable investor to be endorsed by their OEO Dealer. OEO Dealers who make research reports available to clients should therefore make it clear that recommendations contained in them are made by the third parties responsible for their preparation and the OEO Dealer does not endorse any recommendations made in the reports.
OEO Dealers can provide a broad array of self-help tools designed to empower investors to make informed investment decisions for themselves. To safeguard investors, the availability of self-help investment tools should be limited to the OEO Dealers’ trading platforms, ensuring consistency and security in their use.
To ensure these tools are effective and trustworthy, we emphasize the importance of key safeguards for investors to help investors understand the methodology, limitations, and proper use of such tools, fostering transparency and confidence in their use.
a) Filtering tools
Data-driven, customizable filtering tools can play a critical role in enhancing investor autonomy and decision-making. Filters that can be selected by the client allow those investors to access detailed, unbiased information to identify investments, simplify the investment selection process, and provide results that align with clients’ individual preferences. By providing flexibility and customization available to investors, these tools support a wide range of investor needs while fostering confidence through transparency and unbiased data delivery.
OEO Dealers may choose to provide filtering tools that allow clients to review investment products sorted by objective criteria that is consistent with industry standards for selecting an investment product, such as cost (e.g., MER of investment funds), risk rating, market capitalization or assets under management, liquidity etc.
OEO Dealers should consider the following safeguards for self-help filtering tools:
b) Sample portfolios
OEO Dealers can provide sample portfolios that set out asset allocations, provided they adhere to robust key safeguards to avoid any implication that a specific investment decision is recommended (see below).
OEO Dealers may also provide filtering tools that allow clients to select investment products to fill in the asset allocations of sample portfolios. OEO Dealers should not select specific investment products for these sample portfolios because this implies an endorsement of a specific investment decision and would be considered a prohibited recommendation. See the above section 3.1.3(a) “Filtering tools” for a list of key features and safeguards that apply to filtering tools, all of which would also apply in the context of sample portfolios offered in combination with filtering tools.
Sample portfolios, assessed on the basis of all of their features (including any accompanying tools and communications), must not in their net effect be similar to the managed service that is provided in the model portfolios offered by full-service dealers and portfolio managers. An example of this would be if an OEO Dealer regularly updates the asset allocations, securities selections or other components of a sample portfolio and then informs clients so that the clients can mirror those changes.
OEO Dealers should apply the following safeguards if offering sample portfolios:
c) Self-assessment tools
Self-assessment tools are designed to help investors to better understand their investment needs, thereby aiding the investor in their investing decisions. Examples of self-assessment tools include risk tolerance questionnaires, financial knowledge quizzes, goal-setting tools, etc. As set out above, these will generally not be considered a prohibited recommendation if all inputs are made by the client and the OEO Dealer does not endorse a specific investment decision tailored to that client.
To ensure that a client understands that outputs from tools are not recommendations made by the OEO Dealer, the language used in outputs should be framed in general terms, such as “the information you have provided suggests that you have characteristics typical of a conservative investor.”
OEO Dealers should consider the following safeguards for self-assessment tools:
d) Rebalancing tools and alerts
Rebalancing alerts, and the output from self-help tools for automatic rebalancing, will generally not be considered a prohibited recommendation, provided that:
OEO Dealers must consider whether they could be making prohibited recommendations or facilitating registerable activity by unregistered others (such as “finfluencers”) if they link to, host or provide third-party content, enter into referral arrangements or facilitate copy-trading functionality. OEO Dealers should be mindful of any applicable guidance that CIRO or the CSA may issue specifically concerning such practices.
OEO Dealers may offer multiple decision-making supports, such as informative notifications, self-assessment tools, filtering, and rebalancing tools that may be combined to better assist investors in their independent decision-making.
When determining whether the combined effect of various decision-making supports amounts to a prohibited recommendation, the same considerations set out in section 2.1 apply. All of the applicable key safeguards that apply to the applicable individual decision-making supports should also be considered.
OEO Dealers should also ensure that information and outputs across combined tools are aligned and consistent. For example, what is described as ‘conservative’ in one self-help tool should be consistently described as such across all such tools offered by the OEO Dealer.
These measures support the effective and responsible use of combined tools, ensuring they enhance investor autonomy without introducing unintended risks and confusion.
This Guidance is not intended to be exhaustive. Whether or not any content provided to a client constitutes a prohibited recommendation, or is permissible on the basis that it is purely factual information that does not endorse a specific investment decision, will depend on an analysis of all the relevant facts and circumstances of the particular case. OEO Dealers should evaluate their existing and planned decision-making supports against this guidance to determine whether they are consistent with the OEO regulatory framework.
We encourage OEO Dealers to speak to us about their current and proposed decision-making supports if they have any questions.
IDPC Rules this Guidance Note relates to:
This Guidance Note replaces IIROC Rules - IIROC Rules Notice - Guidance Note - GN-3400-21-003 - Guidance on Order Execution Only Services and Activities (March 12, 2021).
This Guidance Note is related to the following Bulletins:
Bulletin 25-0227 - Proposed new guidance on order execution only account services and activities
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